Cream Rare ATCO Records White Label In-Store Play Wheels Of Fire Promo LP

$

27

Here’s a GREAT CREAM PROMO LP that you rarely run across these days.

In this auction:

• “ATCO RECORDS PROMOTIONAL LP FOR RECORD DEPARTMENT-IN-STORE-PLAY” containing “Excerpts from Atco LP 33-240 NEW YORK ROCK & ROLL ENSEMBLE” and “Excerpts from Atco LP 2-700 CREAM WHEELS OF FIRE”

• This is a PROMO-ONLY SAMPLER LP.

• This is ATCO RECORDS 119/120.

• The A-side promotes an LP by the New York Rock & Roll Ensemble. The B-side promotes the “WHEELS OF FIRE” LP by CREAM.

• This “Record Store Sampler” LP was released in 1968.

• It is a WHITE LABEL PROMO PRESSING!

• As you probably know, PROMOTIONAL RECORDS were ONLY released by record companies to the radio stations and DJs for on-air play or to VIPs in the music industry. They were produced in very small/limited quantities and were NOT made available for sale to the general public; therefore, many promotional records are particularly hard-to-find these days and have become highly sought after by vinyl collectors and fans of certain recording it artists/bands.

• It is a truly unique Promo LP. Here’s what’s on the Cream

B-side:

· The side begins with an Announcer (with Don Pardo-type voice) who says: “ATCO Records has just released one of the greatest record packages of all time. It’s called “Wheels of Fire” by Cream. It’s a two-record set, one recorded live at the Fillmore Auditorium and one recorded in the studio. Now, here’s a selection from the live recording. It’s called “Crossroads”.

· The “Crossroads” track plays.

· At the end of the track, the Announcer says: “That was “Crossroads” from Cream’s great new two-record set, “Wheels Of Fire”, recorded at the Fillmore Auditorium. Now, here’s “Train Time”:

· The “Train Time” track plays.

· At the end of the track, the Announcer says: “Train Time” from the Fillmore recording on the fantastic new ATCO two-record set. It’s called “Wheels Of Fire”. Don’t forget that name, by Cream. This unprecedented package is available in this record department.”

· Announcer continues: “ATCO Records has just released one of the greatest record packages of all time. It’s called “Wheels Of Fire” by Cream. Now, this is a two-record set, but a two-record set like you’ve never heard before: one recorded live at the Fillmore auditorium and one recorded in the studio. Now, here’s a selection from the studio recording. It’s called “White Room”.

· The “White Room” track plays.

· At the end of the track, the Announcer says: “White Room” is the name of it from Cream’s fantastic new two-record set, “Wheels Of Fire”, on ATCO Records. Now, let’s listen to “Pressed Rat and Warthog”

· The “Pressed Rat and Warthog” track plays.

· At the end of the track, the Announcer says: “Yeah, that’s the name of it: “Pressed Rat and Warthog” from “Wheels Of Fire”, a two-record set on ATCO Records by Cream. It’s available in this record department.”

• The COVER is in STRONG VG CONDITION!! It is quite white and is overall quite clean for its age. There are some small light stains on the front cover including at the top right corner. The front cover has images of the covers of the New York Rock Ensemble LP and the Cream LP. The reverse cover is white and blank. There is light aging and light/minimal soiling and small stains. The seams and spine are strong with NO FLAKING and NO SPLITTING. There are very small “pushes” on 3 corners and a small crease at the top right corner. The front cover has the printing:

  PROMOTIONAL LP FOR RECORD

  DEPARTMENT-IN-STORE-PLAY

• The VINYL is in NEAR MINT CONDITION with LOTS of GLOSS.

  The LABELS are CLEAN & SNOWY WHITE with NO soiling and NO writing on them! Printed on the labels is:

  PROMOTIONAL RECORD

  FOR RECORD DEPT. IN-STORE PLAY

• You often find Cream White-Label Promo LPs with identical tracks as the commercially released LPs. Those promo LPs were produced primarily for on-air DJ-play. But this “Promotional Record for Record Department In-Store Play” is MUCH LESS COMMON, for sure.

So, how can you pass up this unique announcer-formatted PROMO LP produced for in-store play to promote Cream’s “Wheels Of Fire” LP?

FYI: I use Goldmine Grading Standards (P for Poor, F for Fair, G for Good, VG for Very Good, VG+

for Very Good Plus, NM for Near Mint, M for Mint) to VISUALLY GRADE this record, so please

know the descriptions of these grades before bidding. Please ask any questions BEFORE bidding.

And please check my other auctions for other vinyl you may want to add to your collection. Be

high bidder on several and combine shipping on auction items that finish on the same day.

(NOTE: If more than 1 item is won by the same bidder, please do NOT make payment until I send

an invoice with combined shipping cost.) Winning bidder must remit payment within 5 days of

 auction close. Add $5.00 for shipping via USPS Media Mail with tracking.