Elizabeth Eu Brazil Jovem Guarda YE YE Bossa Beat LP 1969
$
30
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Description
Brazilian Singer Composer Elizabeth
Recording from 1969
Eu, Elizabeth
Brazilian rock'n'roll first hit in the late '50s, at roughly the same time as the beginning of the bossa nova boom... For the most part, the early roqueiros were looked down on, and rock was seen as an inferior North American import that only "kids" could like. Naturally, the music persisted, and found a home in the long-lived television show, Jovem Guarda, which was hosted by the charismatic vocalist, Roberto Carlos. Numerous bands flocked under its banner, and thousands of viewers tuned into the show with the same intense loyalty as shows such as American Bandstand and Ready, Steady Go enjoyed in the USA and England.
Jovem Guarda pop (also known as ie-ie-ie, once the Beatles hit...) was justifiably seen as a cutesy, prefab creation of the international record industry, which was eager to capitalize on the potentially lucrative South American youth culture, as it had in the U.S. and Western Europe. Most of the bands weren't that good, and their best material came from cover versions of foreign pop songs. Still, it was out of this early, commercialized teen scene that the hippie-ish tropicalia movement arose, blending psychedelic rock with the previously-separate bossa nova and samba traditions, along with a subversive new brand of often-surrealistic cultural politics. Despite the greater celebrity (and cultural relevance) of the tropicalia innovators, many of the ie-ie-ie groups persisted well into the 1970s, although most gradually devolved into soft pop outfits, rather than take up the more radical rock stylings of the early-70s counterculture. Here's a quick look at some of the high points (and low) of the Jovem Guarda scene...Label: Caravelle CAR-LP-1003
Record: VG+
Cover: EX
Made in Brazil 1969
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