Elvis Presley ? Elvis' Christmas Album ? RARE RCA Records 1964 Press Vinyl LP

$

20

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1. "Peace in the Valley"
   Released: 1957
2. "Blue Christmas"
   Released: 1964

Elvis' Christmas Album is the fourth studio album and first Christmas album by American singer and musician Elvis Presley on RCA Victor, LOC 1035, a deluxe limited edition, released in October 1957, and recorded at Radio Recorders in Hollywood. It has been reissued in numerous different formats since its first release. It spent four weeks at number one on the Billboard Top Pop Albums chart, and was the first of two Christmas-themed albums Presley would record, the other being Elvis Sings the Wonderful World of Christmas, released in 1971. The publication Music Vendor listed Elvis' Christmas Album on their singles charts for two weeks in December 1957 – January 1958, with a peak position of #49.

According to the latest certifications by the Recording Industry Association of America, Elvis' Christmas Album has shipped at least 13 million copies in the United States (3 million of the original 1957 release on RCA Victor, plus 10 million total copies of a "budget" edition first released by RCA Camden in 1970 and then by Pickwick Records in 1975). It is the first Presley title to attain Diamond certification by the RIAA, and is also the best-selling Christmas/holiday album of all time in the United States. The album has sold 15 million copies worldwide.

Content

The original 1957 LP consisted of eight Christmas songs, and four gospel songs which had been previously released on the EP Peace in the Valley, catalogue EPA 4054, issued March 1957, peaking at number three on the Pop albums chart and at number 39 on the singles chart. The two album sides divided into a program of secular Christmas songs on side one, with two traditional Christmas carols and the gospel numbers on side two. Those included two spirituals by innovator Thomas A. Dorsey, "Peace in the Valley" and "Take My Hand, Precious Lord." Coincidentally, A Jolly Christmas from Frank Sinatra released the previous month by that other 1950s singing icon, also divided into a secular and a traditional side.

While most of the songs selected were traditional Christmas fare, such as "White Christmas" and "Silent Night," two new songs by regular suppliers of material for Presley were commissioned. One was "Santa Bring My Baby Back (to Me)" and the other (selected by Elvis to open the album), was a blues-based rock and roll number, "Santa Claus Is Back in Town," written by Jerry Leiber and Mike Stoller. This writer/producer team was responsible for some of 1950s rhythm and blues and rock and roll's most finely-honed satire in their work with the Coasters, as well as penning "Hound Dog" for Willie Mae Thornton and providing Elvis with some of his biggest hits, including "Jailhouse Rock" and "Don't."

Elvis had asked the pair to come up with another Christmas song during sessions for the album; within a few minutes, they had the song written and ready for recording. Originally titled "Christmas Blues", this slyly risqué number is given a full-throated treatment by Elvis who, aided by the gritty ensemble playing from his band, was determined to ensure that this Christmas album would not be easily ignored. Much of the remaining program was performed in a more traditional manner appropriate to the solemnity of Christmas, although Elvis' innate sense of occasion shone through on his left-of-centre reading of Ernest Tubb's 1949 hit, "Blue Christmas."

"Silent Night" and "O Little Town of Bethlehem" were arranged by Elvis Presley.

The Bing Crosby holiday perennial "White Christmas," which appeared every year on the Billboard charts from 1942 to 1962, became the center of controversy upon the album's release, with calls by the song's composer Irving Berlin to have the song, and the entire album, banned from radio airplay. After hearing Presley's version of his song, which Berlin saw as a "profane parody of his cherished yuletide standard", he ordered his staff in New York to telephone radio stations across the United States, demanding the song be discontinued from radio play. While most US radio stations ignored Berlin's request, at least one disc jockey was fired for playing a song from the album, and most Canadian stations refused to play the album.

The controversy was, ironically, fueled by Elvis' performance of the song in a style mirroring the version by Clyde McPhatter's group, The Drifters, which had been a Top 10 hit on the R&B singles chart in 1954 and 1955. Unlike Elvis' recording, however, their version attracted virtually no adverse reaction, and certainly no reported opposition from Irving Berlin. Part of the reason that The Drifters' version of "White Christmas" was less controversial was because that version was played only on black radio stations. Elvis Presley's version brought greater attention to The Drifters' version which gained prominence with its inclusion in the 1990 movie Home Alone.

Packaging

Original 1957 copies of Elvis' Christmas Album (LOC-1035) were issued with a red booklet-like album cover (as shown above) featuring promotional photos from Elvis' third movie Jailhouse Rock. Even rarer than the cover and record itself is a gold foil price tag-shaped "gift giving" sticker attached to the shrink wrap, reading "TO __________, FROM _____________, ELVIS SINGS", followed by a list of the tracks. Original copies with the gold sticker intact on the shrink wrap have proven to be among the most valuable of Elvis' albums. Adding to its already high value are limited red vinyl albums and album covers with gold print down the spine.

Record labels for all original 1957 pressings are black with all-silver print, the famous "His Master's Voice" dog logo at the top of label, and "LONG 33?1?3 PLAY" at the bottom.

Reissues

First reissue on RCA Victor

Elvis' Christmas Album was reissued two years after its first release, replacing the iconic cover of the original with a close-up of Elvis as he posed against an outdoor, snowy backdrop. The album continued to reach the album charts each year until 1962, eventually selling more than three million copies in the U.S.

Second reissue on RCA Camden

The original Elvis' Christmas Album was out of print by the late 1960s. Interest in the album prompted RCA to re-release it in an altered version on its budget label RCA Camden in November, 1970. This version eliminated the four gospel tracks from the Peace in the Valley EP and added the 1966 holiday single "If Every Day Was Like Christmas," along with the 1970 non-seasonal B-side "Mama Liked the Roses", issued as the flip to Elvis' top ten single "The Wonder of You" and originating from Presley's acclaimed 1969 Memphis sessions; neither track had been available on LP format previously. With ten tracks and a shorter running time, it fit the standard for the budget label issues. The religious and secular Christmas songs were also mixed. The initial cover of this revised version echoed that of the 1958 reissue, except a more recent mid-60s vintage photograph with Elvis wearing a blue racing jacket with two white stripes on the left was used from the set of the 1967 movie Speedway. The album was also released in the UK with an album cover that featured Elvis' face from the 1970 Camden release in a circle in the middle surrounded in white with the title and the song selections in red. The four Peace in the Valley tracks were reissued by RCA Camden the next year on the budget compilation You'll Never Walk Alone.

Third reissue on Pickwick

In the mid-1970s, RCA leased the rights to some of its Camden albums to the budget reissue label Pickwick Records, which reissued the record in 1975 with yet another cover design, Elvis' face from the RCA Camden version surrounded by red ribbons with holly underneath with a blue background. Before and during the holiday season after Presley's death in 1977, the Pickwick LP was advertised and sold on television via mail order to enormous sales, later certified by the RIAA as selling in excess of ten million copies. RCA soon reclaimed the reissue rights to its Camden line and the collection was reissued as an RCA Special Products release in 1986. The revised album with its Pickwick cover art but carrying RCA logos, continued to be in print until the late 1980s, and was reissued on compact disc. Its track listing remained unchanged from the original 1970 RCA Camden release.

Further issues

In 1976, the album was reissued on cassette with the title Blue Christmas; this reissue also had an alternate track listing. In 1985, the album was reissued again but with a new title, It's Christmas Time, after which time RCA reissued the 1957 version with a recreation of its original cover art on LP and compact disc. The original 1957 version is available once again in the 2016 60 CD boxed set containing all of Presley's original RCA albums, Elvis Presley - The RCA Album Collection. All of the tracks are also available on several other RCA compilations of Presley's Christmas recordings, including Christmas Peace from 2003, and Elvis Christmas from 2006. All the album's songs are also included in the 1992 RCA boxed set The King of Rock 'n' Roll: The Complete 50's Masters. In late 2007, Speaker's Corner Records from Germany reissued the album on a high quality heavy vinyl pressing; this reissue also featured a reproduction of the original album cover and RCA Victor label from 1957. In addition, in 2010, a DVD was released in a series from Sony Music called The Yule Log DVD, in which the music from Elvis' Christmas Album (but without "I'll Be Home For Christmas") is featured with three different holiday visuals (one of them the yule log of the series' title). The original LP cover is featured on the DVD menu.

Track listing

Original release

Tracks 3-6 on side two were originally issued on the Peace in the Valley EP, released in April 1957.