lp THE GOING THING 1970 - super rare Ford in-house psych-rock pep rally! 
You are bidding on the lp THE GOING THING 1970, a rare in-house music release by the Ford Motor Co.
"Amazingly groovy Sunshine Pop-Soul-Psych LP here issued as a promotional give-away by Ford Motors... incredible medley of Sixties hits on Side Two with made-up, faux-hip lyrics -- for example, to the melody of "Day Tripper" the group sings "The sound of the Beatles started the whole thing off/Remember Day Tripper?/We can dig it ...!"; there are similar gonzo tributes to Simon & Garfunkel, Bossa Nova music and Ray Charles' "What'd I Say."  Side One features Mod-Psych-Soul covers of Sly & The Family Stone's Dance To The Music, the Beatles' Hey Jude etc.  Really good stuff and overall one of the best Promotional Jingle-type LP's I've heard."
Record: EX- (light scuffs) Sleeve: VG+ (ringwear)
Disc will be shipped with ultra-care, cushioned in bubble wrap, sandwiched between stiffeners, and packed in a mailer.
"The core of the Going Thing was the writing/arranging/producing/performing team of brothers John and Tom Bahler. In the late 60s and early 70s, these guys were everywhere. They sang with Percy Faith, Anita Kerr and Hugo Montenegro. They supplied Raiders for Paul Revere and a Union Gap for Gary Puckett. They fixed vocals for The Monkees, Bobby Sherman and The Kids From The Brady Bunch. They "were" the Partidge Family (except for Keith). They appeared on the backs of cereal boxes and in the cartoons as such post-Archies groups as The Sugar Bears and Pebbles and Bamm Bamm's Bedrock Rockers. They sang the theme to "Love American Style" and wrote lots of commercial jingles. They also released three albums with their own group, The Love Generation.

It was in the waning days of that project when the Bahlers signed on with advertising agency J. Walter Thompson to help organize a rock oriented campaign for Ford Motors. Designed to sell the the 1969 Ford line, The Going Thing — with their good looks and "youthful" outlook — appealed both to young consumers and dirty old franchise owners. They appeared in television commercials, performed at dealers conventions and recorded these three promotional giveaway albums. The group also included guitarist Larry Carlton and singer Janis Hansen."

The Going Thing ?– 1970

• Record Company – Ford Motor Company

Notes