1908 D&R Double & Reversible Record BILLY MURRAY Because I am Married Now Mandy
$
50
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Description
I am currently selling a series of great Richard Wagner and classic European 78 rpm orchestral recordings on all the great European labels:
The rarest of the Chicago Premium Scheme Companies is the Boldly Named D&R Double & Reversible Record.
It even came with a regular spindle hole. Guess that's why they are so rare, people took the free phonograph, and then stopped buying D&R records.
Also - most sides come from Columbia, Columbia preferably gave old recordings or cut out items to the scheme companies, so many sides are either unpublished on Columbia or were superseded by newer recordings
Two early Billy Murray recordings
Company Matrix No. Take Number Date Title/Artist
Columbia 749 12 ca. 1902-1908 Mandy Lee / Peerless Quartet w Billy Murray
Columbia 3670 3 ca. 1907-1910 Because I'm married now / Billy Murray
Brooks/Rust associates three different ensembles with the recording sessions that include this master number. (The Columbia and Climax Quartettes are the same group.) However it is not known whether one of them, or a different ensemble, is responsible for the recordings that are unattributed here.
10" Record
Condition: BETTER THAN EXCELLENT this record may be unplayed plays E+ EXCEPTIONALLY quiet faintest ticks
A CHOICE COPY
DOUBLE AND REVERSIBLE
The D & R Record Company was the last significant new entrant in the Chicago premium-scheme market. Launched in 1908, it was advertising nationally by December of that year. The acronym stood for “Double and Reversible,” a strong selling point at a time when double-sided discs were making their first inroads. Early D & R ads promised that a “splendid talking machine” would be given away to advertise the new records:
We are not selling talking machines, but actually giving them away, without money and without price. We are doing this to quickly advertise and introduce our wonderful D&R (Double and Reversible) Talking Machine Records in every home. … Bear in mind that you simply agree to buy “D&R” Records as you need them — and the machine becomes yours without once cent of cost…. We are absolutely independent. Hence this remarkable offer. Our business is selling records — not machines.
D&R’s early advertising was often vague, with no mention of the strings attached to the free machine. Later D&R advertisements were more forthcoming, disclosing that the machines were indeed free, but only to customers who signed agreements to purchase from twelve to twenty D&R records, depending upon the model of phonograph desired.
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