JIM FLORA Sep 1952 CODA MAGAZINE COLUMBIA Records Reviews Catalog, Pablo Casals
$
30
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Description
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Some great books, magazines and discographies about performers and recordings
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with some vignettes and margins drawn by JIM FLORA
The Coda Magazine was issued Monthly from 1943 through August 1953
This is one of the last produced issues
The Coda Magazine contains feature stories from Opera and Concert, concert schedules, editorials about composers and works, recommendations for equipment and home set-up and several pages of recommended/ newly released records
THIS SALE
September 1952 CODA MAGAZINE COLUMBIA LP Records Reviews Catalog
featuring Pablo Casals
6x4" booklet staple bound 16 pages two coloor printing
CONDITION EXCELLENT, no markings, dirt, faint crease on back cover
In 1943, four years out of the Cincinnati Art Academy, and one year after docking on the east coast, Jim Flora was named Art Director of Columbia Records. His boss, Alex Steinweiss (inventor of the illustrated album cover), had enlisted in the Navy. One of Flora's first directorial fiats was to launch Coda, a monthly new release booklet. Along with catalog details on fresh Columbia platters, Coda contained artist profiles, historical vignettes, and -- most pertinent -- an abundance of Flora visual chicanery. Coda ran from 1943 to 1945, after which it was replaced by The Disc Digest. By then, Flora had been promoted to Advertising Manager, and later to Sales Promotion Manager, positions which afforded him little opportunity to draw. This was a source of creative frustration; Flora was not born to be a bureaucrat. In 1950, having reached his limit of what he called "endless meetings, endless memos, and wrestling with budgets," he resigned, and "bitten by the bug of wanderlust," drove to Mexico with his family in a Hudson sedan. They lived south of the border for a year and a half, mostly in Taxco, amid what he called "picturesque ruins."
After his return to the U.S. in 1951, Flora embarked upon a freelance career in commercial design. One early client was his former employer, Columbia, who hired him to revive and illustrate Coda. A fish-eyed, sax-wailing St. Nick graced the cover of the December 1952 edition. The following year, Flora began designing LP covers for RCA Victor. The Santa handing out those plum assignments was RCA AD Robert M. Jones -- the man who had replaced Flora as Columbia AD in 1945.
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Photos may have been taken under fluerescent light. Color values may have shiften.
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All items will be safely packed to avoid any damage and promptly shipped.
Thank you for your interest, and enjoy!
Shipping: All items will be packed safely in a sturdy package for safe shipping.
We ship internationally and offer combined shipping for multiple purchases.
Expedited, Priority Mail and FedEx shipping available
Once payment is received, we ship your item on the next business day.
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